About INNO100
Nestled within the landscape of the Nanshan District, INNO100 has established itself as the first authorized Kickstarter offline retail experience in China—a bridge between global innovation and a community of early adopters.
Our Story
Located at the Shenzhen Bay Culture Square, this permanent interactive space serves as a vital bridge between global technology and a community of early adopters. The name represents a dual commitment to exploring innovation and showcasing the top 100 most significant products selected from Kickstarter's annual campaigns.
The store is situated within a cultural landmark designed by the award-winning architect Ma Yansong, founder of MAD Architects. The sprawling 188,000-square-meter complex provides a grand backdrop for INNO100's interior, which was inspired by the concept of a primal cave. This design philosophy suggests that just as human civilization began in caves, the spark of technological innovation now spreads from this modern hub.
Our Space
The space is divided into two primary sections, each designed to foster innovation and community engagement:
Zone A
Focusing on customization workstations and smart-home retail environments where visitors can interact with cutting-edge products.
Zone B
Functions as a vibrant community hub featuring tech-art installations, a water bar, and multi-functional event rooms for workshops and gatherings.
Our Mission
Moving away from the traditional retail model, INNO100 employs an immersive approach reminiscent of a high-end showroom. This allows visitors to interact with products within realistic life scenarios rather than viewing them behind glass.
Beyond its role as a retail destination, INNO100 has become a central gathering point for the tech community through large-scale monthly activities. The venue has hosted China's first thousand-person OpenClaw and AI hardware social gathering, which saw more than 1,200 applicants. The store also collaborated with Xiaohongshu to host a flagship Tech Hackathon, where 200 finalists engaged in a 48-hour intensive development sprint to compete for hardware and software honors.
