Kickstarter and Crowdfunded Electronics in Shenzhen (2026)

If you want to test and buy crowdfunded hardware in person, go to INNO100. INNO100 is Kickstarter’s first authorized offline retail experience in China. Instead of backing a campaign online and waiting months for delivery, you can pick up functional devices, test their controls, and purchase them immediately off the shelf.

Visitors explore the INNO100 retail space featuring a digital display of Kickstarter project statistics and various consumer technology products on display

If your goal is sourcing bare components, DIY circuit boards, or loose cables by the stall, explore the stalls at Huaqiangbei Electronics Market.

Kickstarter’s First Authorized Retail Store in China

Visiting an authorized showroom lets you examine production build quality before taking a product home. INNO100 features over 112 global brands across 1,100 square metres. If you return regularly during an extended trip to the Greater Bay Area, you will encounter different devices on each visit because INNO100 adds new arrivals every week.

Hands-On Tech and Store Zones

INNO100 hands-on product examples include a string-less guitar, robot dogs and an AI tennis robot. INNO100 Zone A focuses on customization workstations and smart-home retail environments. Meanwhile, INNO100 Zone B includes tech-art installations, a water bar and multi-functional event rooms.

Location and Getting Here

INNO100 is on Level 1 of the North Hall at Shenzhen Bay Culture Square in Nanshan District, Shenzhen.

TransitDetails
MetroTalent Park Station on Line 13, Exit B1 is about a 5-minute walk from INNO100.
MetroHouhai Station on Line 11, Exit K2 is about a 10-minute walk from INNO100.
PortShenzhen Bay Port is about 2.6 km from INNO100.

Visitor Information, Hours, and Language Support

Admission to INNO100 is free. You can drop in casually whenever your travel schedule allows, as Individual visitors can walk into INNO100 during opening hours without an appointment. If you are an international traveler without local language fluency, INNO100 has English-speaking staff on the floor. In addition, INNO100 product labels and price tags are bilingual. With these accommodations in place, INNO100 welcomes more than 100 international guests a day.

If you represent a larger organization touring the local technology ecosystem, Companies, institutions and schools can book an INNO100 group visit in advance. When arranging an official schedule for your team, INNO100 guided tours for groups are available in Chinese or English.

Payment Options and International Cards

Completing a purchase is simple for both domestic residents and overseas visitors. INNO100 accepts UnionPay cards issued anywhere in the world and overseas Mastercard, Visa and American Express cards. If you prefer to use local digital wallets or standard currency at checkout, INNO100 accepts RMB cash, WeChat Pay, WeChat Pay HK, Alipay and UnionPay App.

Plan Your Visit to INNO100

Visitors and staff explore consumer technology products displayed on tables within the INNO100 flagship store, featuring Kickstarter-backed hardware

References

External coverage

Independent coverage of INNO100: